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We all have a duty of care to ensure that women breasts are well supported and protected from unnecessary harm and to help them to maintain healthier breasts as much as possible.


It is well documented that there are many concerns regarding the use of conventional bras because they are not very comfortable and does not give the right supportAs a UK Registered General Nurse with over 20 year’s experience, I have seen and nursed many women, young and old alike. I have nursed women with breasts pain, breasts abscesses as well as breasts cancer just to mention a few ailments.

From general nursing I am now concentrating my expertise in designing and providing better quality bra for superior comfort and support.

  • Up to date I have nursed over 20 breasts feeding mothers and 95% of those women stated that they have been wearing push up bras with under-wire.

  • All of them said that they worn the conventional bras because these are the only one available on the market to give them a fuller figure.


After doing a survey of over 200 young women 

  • We found that 85% of our participants had problems / ill health when wearing conventional bra.

  • And all the women surveyed said that, ‘Unfortunately the conventional bras are the only bras available on the market that give them a better cleavage’.

  • Subsequently, I went about scrutinizing most of the lingerie stores and could not find a single bra that provides adequate support and comfort.

  • Besides the brands fashion designs, all the bras that were examined apply direct pressure on the breasts to give a fuller figure.

  • Furthermore we found that all the participants were interested in wearing a bra that will enhance their natural figure whilst providing better support and superior comfort.


Please see below some some links to other researches and facts about conventional bra and breasts ailments: - 


  • Why is it so hard to find the perfect bra  


  • "Dressed To Kill: The Link Between Breast Cancer and Bras"  




Prof. Dr. Gayane Dolyan Descornet is internationally recognised specialist with 35 years working experience. She is obstetrician-gynecologist and international expert on Reproductive Health, Adolescent Health, Contraception, Family Planning,   Counselling, Infertility, Safe Motherhood, Sexuality, Sexual Health, Safe Sex, Youth-Friendly and Client-Friendly Services and Quality of Care.

Prof. Dr. Gayane Dolyan Descornet was Regional Adviser in World Health Organisation (WHO), United Nations Population Fund (UNFPA), International Planned Parenthood Federation (IPPF). She developed successful professional career in Research Centre of Maternal and Child Health Protection.


  • In her article How bras are linked to breast cancer; Prof.Dr.Gayane Dolyan Descornet explained how bras are linked to breast cancer - see link below: -



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